My name is
Jia Feng

I enjoy photography because it allows me to capture and express emotions.

As a designer, I want to use my work to convey meaningful content.

Education

Google - UX Design Certificate (Preview)
✦ December 2023 - August 2024, OnlineCompleted 7 course certificates. 15 modules included topics like: UX research fundamentals, mobile first design, social good and so on.

Southern University College - Degree
Bachelor of Design (HONOURS) Computer Graphic Design
✦ January 2017 - December 2019, Johor, MalaysiaGraduated with 3.25 CGPA. Active member of Southern Freshman Camp and Intramural Volleyball Tournament.

Experience

UI/UX Designer - iZeeM Pte Ltd
✦ Jun 2023 - Present, Singapore

Led UI/UX design for the Sustainable Resource Centre, collaborating with key clients like CapitaLand and Changi Airport Singapore.
Delivered tailored UI solutions that addressed client pain points, resulting in securing contracts with multiple client.
Worked closely with software engineers during the development of the Bus Booking Management Software.
Contributed to web design projects, creating visually appealing and user friendly interfaces that aligned with branding guidelines and improved overall user experience.

Senior UI/UX Designer - AMC Group
✦ January 2020 - May 2023, Malaysia

Conducted detailed user research and developed low-fi and high-fi wireframes.
Ensured branding consistency across social media platforms, including Facebook, Instagram, and LinkedIn.
Played a key role in rebranding the company’s online presence, leading to a successful website launch and improved brand visibility.

UI/UX & Branding Designer

Stayed updated with the latest industry trends in mobile application design and user experience.
Actively incorporated new insights into design work to maintain relevance and effectiveness.